Case Studies
Selected Lifecycle & Product Marketing Work.
Lifecycle strategy, activation, product adoption, CRM, and product communications, from strategic architecture to hands-on execution.
Concept case · NDA safe
Pulse: Lifecycle Strategy & Activation Architecture
Concept case demonstrating lifecycle strategy, activation, segmentation, experimentation, adoption, and Product Marketing. All information is fictional.
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PMM contract · Bizzy AI
Bizzy: Product Launch, Activation & Adoption
Two month Product Marketing contract for a European sales technology company: positioning, launch, activation email, product updates, and adoption communications.
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