The marketing between your product and your revenue.
That's what I build.
I come in when there's a product that needs a market, a market that needs a message, or a funnel that needs to convert. Last engagement: took retention from 80% to 88% in under a year, protecting ~$160K ARR.
Based in Rio de Janeiro · Brazilian and EU citizen · Available globally as contractor · No US visa
Know someone who needs this?
The problems I fix
Great product. The market didn't notice.
No clear ICP, no message that lands, no market motion. The product is ready but the market doesn't know why it needs it yet. I've taken products to market from zero, entering competitive spaces with no existing brand equity, no positioning, and no audience. One of them hit 600% organic audience growth in six months.
The funnel has leads. Revenue doesn't follow.
Traffic exists. Pipeline looks busy. But conversion stalls and nobody agrees on why. I fix the gap between marketing activity and revenue output. I've built lead scoring and grading systems from scratch, defined MQL criteria jointly with sales teams, and improved pipeline visibility directly. I led the lifecycle strategy and positioning work that moved retention from 80% to 88%, protecting ~$160K ARR.
Sales and marketing are speaking different languages.
The deck says one thing. The website says another. The sales call goes somewhere else entirely. I've sat in both rooms. I build the sales enablement that actually gets used: messaging that holds across every touchpoint, from the website to the closing call. Marketing became the team sales called. Not the team they worked around.
They're entering a new market with old assumptions.
Post-funding, new segment, geographic expansion. The playbook that worked before stops working here. I've built GTM motions across Brazil, LATAM, and Europe, in Portuguese, English, French, and Spanish. Different buying behaviors, different decision cycles, different objections. I don't translate the old playbook. I build the right one for where you're going.
What you get when I take over
I don't wait for a brief.
I identify what needs to be built, propose it, and own it end to end. The teams I've worked with didn't manage me. They trusted me.
I speak revenue, not just marketing.
ARR, NRR, pipeline, retention. I connect every program I build to a number that matters to the CFO, not just the marketing dashboard.
I've built in more than one market.
Brazil, LATAM, Europe. Different buyers, different cycles, different objections. I adapt the strategy, not just the language.
AI is already in my workflow.
I use it to cut research time, sharpen copy, and move faster. Not as a novelty. As leverage.
What I've actually delivered
A lifecycle and positioning intervention that moved retention from 80% to 88% in under a year.
Built through segmentation, lifecycle strategy, and repositioned messaging at a global B2B SaaS company.
Brand, GTM, and lifecycle built from zero. Six months. No budget. No existing brand equity.
CRM and lifecycle campaigns at scale for one of Latin America's largest e-commerce platforms.
Where I've built
Things you're probably wondering
Worth sharing.
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