How I work
The lifecycle, CRM, analytics, and product marketing tools I actually use, organized by how I use them.
A · Lifecycle and CRM
B · Analytics and Experimentation
C · Product Marketing and Collaboration
Hands-on professional experience: Salesforce Marketing Cloud, Oracle Responsys, Pardot, HubSpot, and GA4. Project and working knowledge: Customer.io, Klaviyo, Amplitude, Mixpanel, and SQL. Klaviyo Practitioner and Product Marketing Certified (PMMC) reflect certification, not employer experience.
D · AI Workflow
Claude
Strategic thinking partner, positioning frameworks, brief writing, and case study development. This site was partially built with Claude.
Perplexity
Real-time market research, competitor analysis, and ICP validation at speed.
Lovable
Rapid prototyping and product thinking. This site was built with Lovable. That's not a coincidence.
CrewAI
Multi-agent AI for PMM workflows. I use it to automate competitive research pipelines, content workflows from topic to draft, data enrichment, and any recurring task I'd otherwise do manually more than once a week.