How I work
I use AI and marketing tools as leverage, not decoration. Here is the stack I actually use and why.
A · AI as PMM infrastructure
Claude
Strategic thinking partner, positioning frameworks, brief writing, and case study development. This site was partially built with Claude.
Perplexity
Real-time market research, competitor analysis, and ICP validation at speed.
Lovable
Rapid prototyping and product thinking. This site was built with Lovable. That's not a coincidence.
CrewAI
Multi-agent AI for PMM workflows. I use it to automate competitive research pipelines, content workflows from topic to draft, data enrichment, and any recurring task I'd otherwise do manually more than once a week.
B · Marketing & CRM stack
C · Project & collaboration
Tool proficiency varies. Salesforce, Pardot, HubSpot, GA4, and Notion are daily-use tools. Klaviyo and Amplitude are certification and working knowledge level. SQL is functional for marketing analytics.