Two month Product Marketing contract for a European sales technology company.
Bizzy is a B2B platform that unifies European company data and sales intelligence so revenue teams can find and prioritize the right accounts. The challenge: launch the Chrome extension as a standalone acquisition product while driving adoption inside the existing base.
Firmographics, funding and recent news in a sidebar, under two seconds. No tabs, no copy-paste.
The hardest part of prospecting isn't the first account, it's the twentieth. Similar accounts surface in one click.
Registry-sourced data across multiple European countries that reps can trust.
Find the right accounts. Faster.
Bizzy shows you who to contact and why, so research takes seconds, not your morning.
Open → See → Act
The extension opens beside the rep's workflow, surfaces the account context that matters, and makes the next action obvious.
A single artifact for the commercial team — designed to be walked through live by the rep, not handed off as a standalone document.
Belgium proves the product and generates organic social proof — installs, reviews, anecdotes from real reps.
International rollout scales on that proof, with paid media held back until validation exists — avoiding burning brand spend in a competitive category before earning real evidence.
Activation rate — % of installs that create a list and add items within 7 days.
Calibrated against public PLG activation benchmarks, used as a sanity check — no benchmark exists specifically for browser extensions.
Without product telemetry, store install/uninstall counts alone aren't enough.
European data is a reason to trust, not a reason to click.
The installer drives trial volume; the manager is the close.
Without proof, paid burns budget in a crowded category with no return.
Self-serve checkout wasn't live at this stage.
As the product shipped new capabilities, I wrote and structured the lifecycle emails that communicated each release to the existing user base. Two emails went out during the engagement.
There was no PMM in place. The product was shipping. The market needed to know. Across a two month contract I owned positioning, launch strategy, activation email, and product update communications while the team focused on building.
Full lifecycle email ownership and sales messaging support.
No established content calendar, no historical benchmarks.
Ship fast, match product cadence, write for the user not the feature.