Bizzy — Chrome Extension Launch
Product Marketing Manager Assignment
The brief.
Bizzy is a B2B platform that unifies European company data and sales intelligence so revenue teams can find and prioritize the right accounts. The challenge: launch the Chrome extension as a standalone acquisition product while driving adoption inside the existing base.
The bet, the line, the buyer, the pain.
Three promises, one product.
See who matters, act in seconds
Firmographics, funding and recent news in a sidebar, under two seconds. No tabs, no copy-paste.
One good account becomes five
The hardest part of prospecting isn't the first account, it's the twentieth. Similar accounts surface in one click.
Built for the European SMBs global tools get wrong
Registry-sourced data across multiple European countries that reps can trust.
Hero: clarity over cleverness.
Find the right accounts. Faster.
Bizzy shows you who to contact and why, so research takes seconds, not your morning.
Open → See → Act
The extension opens beside the rep's workflow, surfaces the account context that matters, and makes the next action obvious.
One slide, shown live.
A single artifact for the commercial team — designed to be walked through live by the rep, not handed off as a standalone document.
Two waves, sequenced on proof.
Prove the product.
Belgium proves the product and generates organic social proof — installs, reviews, anecdotes from real reps.
Scale on top of proof.
International rollout scales on that proof, with paid media held back until validation exists — avoiding burning brand spend in a competitive category before earning real evidence.
One north star, one biggest risk.
Activation rate — % of installs that create a list and add items within 7 days.
Calibrated against public PLG activation benchmarks, used as a sanity check — no benchmark exists specifically for browser extensions.
Without product telemetry, store install/uninstall counts alone aren't enough.
The why behind the calls.
European data is a reason to trust, not a reason to click.
The installer drives trial volume; the manager is the close.
Without proof, paid burns budget in a crowded category with no return.
Self-serve checkout wasn't live at this stage.